XBODY Appoints LYRRA Publisher angelina Saiyi Li as PR Director for China
Strategic Partnership to Strengthen Brand Presence and Communications Across the Chinese Market
XBODY, the global leader in EMS (electrical muscle stimulation) fitness technology, announced today the appointment of the publisher of LYRRA as the new public relations director for XBODY China. This strategic move reflects XBODY’s commitment to accelerating brand awareness, market expansion, and consumer engagement across the dynamic Chinese fitness landscape.
In addition to assuming the role of public relations director, LYRRA will act as XBODY China's design and communications agency, responsible for brand localization, creative strategy, and public-facing content development to align with XBODY’s global standards while addressing regional market characteristics.
Founded in Hungary in 2010, XBODY specializes in high-end fitness technology that merges innovation, efficiency, and convenience. The brand is dedicated to promoting healthier lifestyles, enhancing athletic performance, and improving quality of life through cutting-edge EMS solutions. Today, XBODY has established itself as the global leader in EMS fitness, with a presence in over 55 countries and more than 400,000 daily users worldwide. Following strong international growth, XBODY officially entered the Chinese market in 2017, bringing its award-winning products and training systems to an increasingly sophisticated health and wellness audience.
"We are excited to deepen our footprint in China with a trusted partner who shares our vision for innovation, excellence, and lifestyle transformation," said a spokesperson for XBODY Global. "With LYRRA's creative leadership and market insight, we look forward to bringing the XBODY experience to more people across China."
The appointment marks a new phase of XBODY’s China strategy, combining global expertise with localized innovation to meet the evolving needs of Chinese fitness enthusiasts and wellness communities.
About XBODY
Founded in 2010 in Hungary, XBODY is a high-end fitness brand dedicated to integrating technology, fitness efficiency, and convenience. As the world leader in EMS training, XBODY helps individuals improve athletic performance, lifestyle quality, and overall well-being. Today, XBODY’s network spans more than 55 countries, reaching over 400,000 users daily. In 2017, XBODY officially launched in China, bringing a new era of fitness innovation to the market.
https://xbodyworld.com/
