LYRRA Supports the Launch of Creed II in China
Bridging Hollywood and Chinese Audiences with Strategic Market Activation
LYRRA, a leading cross-cultural communications and lifestyle strategy agency, proudly announces its collaboration with the Hollywood blockbuster Creed II to support its successful market entry and premiere event in China.
As part of a strategic initiative to expand the global footprint of Creed II, LYRRA was entrusted with driving audience engagement, market activation, and cultural resonance strategies tailored specifically to the Chinese market.
Through a comprehensive approach integrating public relations, media outreach, cultural adaptation, and event management, LYRRA played a pivotal role in igniting public enthusiasm and amplifying the film's visibility across major Chinese cities.
Highlighting the campaign, LYRRA curated and executed a high-profile premiere event, illuminating the film's debut with a blend of Hollywood glamour and localized cultural appeal, attracting industry leaders, influencers, and film enthusiasts alike. The premiere not only celebrated the cinematic excellence of Creed II, but also showcased a successful cultural bridge between Western storytelling and Chinese audience expectations.
"At LYRRA, we are committed to facilitating meaningful cultural exchanges through strategic communication and creative expression," said Angelina Saiyi Li, Publisher of LYRRA and Project Lead for the Creed II China campaign. "Bringing Creed II to China was not just about distribution—it was about creating a powerful emotional connection that resonates across cultural boundaries."
The success of the Creed II China premiere underscores LYRRA's capability in orchestrating high-impact cross-border cultural launches, solidifying its reputation as a trusted partner for international brands and entertainment companies seeking to enter and thrive in the Chinese market.
About Creed II
Creed II is the highly anticipated sequel to the hit film Creed (2015), starring Michael B. Jordan and Sylvester Stallone. The film continues the legacy of the iconic Rocky franchise, exploring themes of family, perseverance, and redemption, and has been widely acclaimed for its powerful storytelling and emotional depth.
